Background

BONFIRE, a new brand from an old factory in BBQ grill industry. The company started as an OEM grill manufacturer in 2005 with a small workshop and few machines in China. With nearly 10 years’ experience in premium BBQ grill manufacturing and product design, the factory has become one of the leaders in the industry, providing services and products for dozens of brands globally. By the end of 2014, the factory had turnover of over 300 million US dollars.

Branding

Our years of experience are not just about bringing us a 370,000 square foot factory with 400 workers, but also giving us the confidence to design and build premium BBQ grill products. In 2014 we truly became a global enterprise by launching our brand BONFIRE in Vancouver, bringing the brand to California in early 2015. The US office in Los Angeles marks the first overseas expansion of BONFIRE - its penetration into the global market has been thoroughly prepared with long-term vision, with launch of the new global lineup as the first step. The Nashville HBPExpo 2015 road show was the first major event in the US market for BONFIRE where dealers from around the world praised BONFIRE products. US customers could first experience our premium grill in summer of 2015. Customer service and dealership programs have been activated and sales/marketing networks are expanding all over the US.

Advantages

At BONFIRE we believe that quality always comes first. The difference between good and great is in the manufacturing. Our quality control is assured throughout every step of the manufacturing process. The latest laser cutting technology allows to create the perfect shape of our products. The use of premium 304 stainless steel in both grill and island structure provides tremendous strength and durability for outdoor use. BONFIRE aims to provide the best quality BBQ grills with the most competitive prices in the US market.

Selecting the right BBQ grill for your stylish backyard is about more than just preparing food. It’s about the lifestyle you desire and a reflection of your taste. Let BONFIRE light up your backyard entertainment center and bring you and your family endless enjoyment.

Bonfire Outdoor